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Digital Marketing • PPC

PPC that turns budget into pipeline.

Intent-driven campaigns, weekly optimization, and reporting on qualified leads, not vanity clicks.

See capabilitiesRequest a PPC audit
+22%
Avg. CTR lift after 45 days
QS↑
Quality Score focus
Real conv.
Form-fills & calls, not clicks

Capabilities

From audit to scaling, we wire in measurement, tighten message-match, and iterate weekly.

Google Search & PMax

Coverage for branded, non-brand, and high-intent themes.

Includes tracking, QA, and weekly experiments.

LinkedIn Ads

B2B targeting by role, firmographics, and first-party lists.

Includes tracking, QA, and weekly experiments.

Keywords & Audiences

Tight match types, negatives, and ICP-aligned audiences.

Includes tracking, QA, and weekly experiments.

Creative & Experiments

Ad copy/asset tests with message-match to landing pages.

Includes tracking, QA, and weekly experiments.

Tracking & Tags

GA4 events, consent-aware pixels, CRM goals, and UTMs.

Includes tracking, QA, and weekly experiments.

Bids & Budgets

Data-driven bid strategies, budget pacing, and forecast control.

Includes tracking, QA, and weekly experiments.

Service areas: Harare, Bulawayo, and nearby areas.

Related: Design & Web (landing pages) →

Our playbook

  1. Phase 1
    Audit

    Find waste, gaps, and quick wins.

  2. Phase 2
    Build

    Clean structure, negatives, tracking.

  3. Phase 3
    Launch

    Message-match ads + fast pages.

  4. Phase 4
    Optimize

    Weekly tests toward CPL/CPA.

Case study: Search + PMax rebuild cut CPL −31% and lifted qualified leads +36% in 8 weeks. The gains came from tighter match types, negative lists, and landing page speed.

Included in every engagement

  • Keyword & audience mapping to ICP
  • Consent-aware loading for GA4 & pixels
  • Landing page QA and speed checks
  • Weekly change logs & insights
  • Budget pacing & anomaly alerts
  • Reporting on true conversions

FAQ

Do you set up conversion tracking?

Yes, GA4 conversions, thank-you events, and CRM-connected goals.

Which platforms?

Google Search/Display, Performance Max, and LinkedIn Ads for B2B.

Landing pages?

We build focused pages optimized for message-match and speed.

Ready to scale efficiently?

We’ll structure accounts for clarity, wire measurement correctly, and iterate weekly toward CPA/CPL goals.

Request a PPC auditReview capabilities