Event map to conversions
Define business events, map to GA4, and mark key conversions with clear eligibility rules.
Includes QA checklist and documentation.
Digital Marketing / Analytics
Measure what matters.
We map events, de-dupe conversions, and attribute wins to the right channels, so decisions are based on signal, not noise.
Measurement signals
Event-driven
GA4 and server-side ready
Attribution-aware
UTM discipline and naming
Dashboards
Leads / CPL / SQLs
Service area
Service areas: Harare, Bulawayo, and nearby areas.
Integrations we set up
Foundation first: analytics + pixels wired to conversions and consent.
- GA4 & Consent Mode
- Google Search Console
- Meta Pixel
- LinkedIn Insight Tag
Related: CRM and RevOps for SMEs
What you get
UTM discipline
Locked UTM schema and generator to keep campaigns comparable across teams.
Includes QA checklist and documentation.
Real-time QA
DebugView & tag assistant checklists so nothing ships blind.
Includes QA checklist and documentation.
Server-side optionality
Ready path to server-side tagging for data resilience as privacy tightens.
Includes QA checklist and documentation.
Consent-aware loading
Analytics and pixels load only after consent, compliant and transparent.
Includes QA checklist and documentation.
Dashboards leaders use
Traffic, leads, CPL, SQLs; weekly insight notes so action is obvious.
Includes QA checklist and documentation.
Implementation roadmap
- Phase 1Discover
Audit + event inventory + data goals.
- Phase 2Design
Event spec, UTM schema, dashboards.
- Phase 3Implement
Tags, pixels, consent, QA & fixes.
- Phase 4Report
Monthly insights + backlog iteration.
Case study: Consolidated event map + consent-aware GA4 rolled out in 2 weeks. +41% conversion accuracy and a cleaner CPL view across channels.
FAQ
Do you set up GA4 and GSC?
Yes, plus Bing Webmaster Tools and event mapping for conversions.
Dashboards?
Yes, custom dashboards focusing on traffic, leads, and ROI signals.
Can you de-dupe conversions?
Absolutely. We normalize sources, deduplicate events, and align to CRM stages.
Consent mode?
We load analytics and pixels only after consent, with graceful fallbacks.
Ready to trust your numbers?
We'll align tracking to revenue and make your dashboards decision-ready.