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Digital Marketing • Email & Automation

Automation that nurtures and converts.

From list hygiene to multi-step journeys, we combine thoughtful segmentation with testing and clear reporting, so every send moves buyers forward.

Inbox > Spam
Deliverability first
Event-driven
Behavioral triggers
Attribution
Goals wired to CRM

Capabilities

Full-stack execution, from list growth to lifecycle sequences and the analytics that keep them improving.

List growth

Ethical capture, double opt-in, preference centers, and re-permissioning.

Includes consent-aware tracking & deliverability checks.

Segmentation

Cohorts by intent, lifecycle stage, recency/frequency, and ICP fit.

Includes consent-aware tracking & deliverability checks.

Journeys

Welcome, nurture, re-engagement, and promos with time- or event-based triggers.

Includes consent-aware tracking & deliverability checks.

Testing

Subject/body tests, send-time tests, and CTA experiments aligned to goals.

Includes consent-aware tracking & deliverability checks.

Deliverability

Warm-ups, domain alignment (SPF/DKIM/DMARC), list hygiene, and cadence.

Includes consent-aware tracking & deliverability checks.

Reporting

Goal tracking in GA4 + CRM; dashboards that surface ROI signals.

Includes consent-aware tracking & deliverability checks.

Service areas: Western Cape , McGregor, Robertson, Worcester, Paarl, Stellenbosch, Cape Town.

Related: CRM & RevOps for SMEs →

Included in every engagement

  • Consent-aware tag loading (GA4, Meta, LinkedIn)
  • Template system with brand-safe components
  • UTM standards & link checker per campaign
  • Bounce/complaint monitoring & list pruning
  • CRM data sync and field mapping
  • Monthly insights with prioritized next steps

Case study: Lifecycle overhaul (welcome → nurture → re-engage) lifted open rate +22% and form-fills +34% in 60 days. Wins came from segmentation clean-up and message-matched offers.

How we implement

  1. Phase 1
    Model

    Data fields, consent, events, and goals.

  2. Phase 2
    Build

    Lists, segments, templates, and journeys.

  3. Phase 3
    Ship

    QA, seed-tests, cadence, and monitoring.

  4. Phase 4
    Learn

    Dashboards, insights, backlog iteration.

FAQ

Which tools?

Zoho Campaigns or MailerLite by default; HubSpot and others on request.

Do you build sequences?

Yes, welcome, nurture, re-engagement, and promos with A/B tests and reporting.

Ready to automate growth?

We’ll design journeys that respect your brand, your data, and your prospects’ time, then optimize relentlessly.