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Digital Marketing / Design and Web

Design that converts.

Clean, speedy, on-brand experiences that make action obvious. We combine UX, CRO, and performance so every pixel pulls its weight.

Conversion signals
Sub-2s LCP
Speed budgets baked in
CRO-first
Hypotheses to A/B slots
SEO-ready
Semantic, schema, links
Service area

Service areas: Western Cape, McGregor, Robertson, Worcester, Paarl, Stellenbosch, Cape Town.

We focus on

From information architecture to microcopy and performance, nothing accidental.

Information architecture

Clear paths, sensible nav, and purposeful hierarchy.

Includes performance and accessibility checks.

Conversion copy

Benefit-led headlines, friction-less forms, and strong proof.

Includes performance and accessibility checks.

Performance budgets

Images (AVIF/WebP), lazy load, code-split, prefetch strategies.

Includes performance and accessibility checks.

Core Web Vitals

CLS/LCP/INP prioritized with ongoing telemetry.

Includes performance and accessibility checks.

Accessibility

Contrast, focus states, semantic landmarks, and ARIA where needed.

Includes performance and accessibility checks.

Measurement

Events wired to outcomes; dashboards that inform iteration.

Includes performance and accessibility checks.

Related: SEO Services for SMEs

Included every build

  • Semantic HTML & clean heading structure
  • On-page schema where relevant (FAQ/Article/LocalBusiness)
  • Internal link plan + microcopy for CTAs
  • Image pipeline (responsive, modern formats)
  • Font loading strategy (swap/preload as needed)
  • QA checklist for CWV & accessibility

Case study: Landing page redesign with speed budgets and clearer messaging. +31% CTR to primary CTA and -26% bounce in 30 days.

CRO-driven process

  1. Phase 1
    Discover

    Heuristic review, analytics, message maps.

  2. Phase 2
    Design

    IA, wireframes, copy, trust patterns.

  3. Phase 3
    Build

    Performance-tuned implementation & QA.

  4. Phase 4
    Iterate

    Measure, A/B slots, backlog cadence.

FAQ

Do you build landing pages?
Yes, fast, focused pages with clear CTAs and social proof.
Will you improve Core Web Vitals?
We optimize images, fonts, and scripts to hit LCP/CLS targets.

Ready to ship a page that converts?

We'll design, build, and measure, so you can scale what works.