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Digital Marketing • Measurement

Measure what matters.

We map events, de-dupe conversions, and attribute wins to the right channels, so decisions are based on signal, not noise.

See deliverablesTalk to an expert
Event-driven
GA4 + server-side ready
Attribution-aware
UTM discipline & naming
Dashboards
Leads • CPL • SQLs

Integrations we set up

Foundation first: analytics + pixels wired to conversions and consent.

  • GA4 & Consent Mode
  • Google Search Console
  • Meta Pixel
  • LinkedIn Insight Tag

Service areas: Western Cape , McGregor, Robertson, Worcester, Paarl, Stellenbosch, Cape Town.

Related: CRM & RevOps for SMEs →

What you get

Event map → conversions

Define business events, map to GA4, and mark key conversions with clear eligibility rules.

Includes QA checklist & documentation.

UTM discipline

Locked UTM schema and generator to keep campaigns comparable across teams.

Includes QA checklist & documentation.

Real-time QA

DebugView & tag assistant checklists so nothing ships blind.

Includes QA checklist & documentation.

Server-side optionality

Ready path to server-side tagging for data resilience as privacy tightens.

Includes QA checklist & documentation.

Consent-aware loading

Analytics and pixels load only after consent, compliant and transparent.

Includes QA checklist & documentation.

Dashboards leaders use

Traffic, leads, CPL, SQLs; weekly insight notes so action is obvious.

Includes QA checklist & documentation.

Implementation roadmap

  1. Phase 1
    Discover

    Audit + event inventory + data goals.

  2. Phase 2
    Design

    Event spec, UTM schema, dashboards.

  3. Phase 3
    Implement

    Tags, pixels, consent, QA & fixes.

  4. Phase 4
    Report

    Monthly insights + backlog iteration.

Case study: Consolidated event map + consent-aware GA4 rolled out in 2 weeks. +41% conversion accuracy and a cleaner CPL view across channels.

Do you set up GA4 and GSC?
Yes, plus Bing Webmaster Tools and event mapping for conversions.
Dashboards?
Yes, custom dashboards focusing on traffic, leads, and ROI signals.
Can you de-dupe conversions?
Absolutely. We normalize sources, deduplicate events, and align to CRM stages.
Consent mode?
We load analytics and pixels only after consent, with graceful fallbacks.

Ready to trust your numbers?

We’ll align tracking to revenue and make your dashboards decision-ready.

Book a consultReview deliverables